#NotItsPlace is an awareness campaign executed by Toucan for the Danish Refugee Council (DRC) to raise awareness about the dangers of small arms in civilian life. Toucan was responsible for preparing and launching this campaign on social media platforms. We chose digital drawing, video production, and graphic design as the main tools for executing the campaign, ensuring that the overall theme and ideas were suitable for a fast-paced virtual campaign. The campaign expressed awareness ideas interactively and unconventionally. The visual content of the campaign was also used to prepare printed materials accompanying on-ground awareness activities

Designs & Illustrations