To design the visual identity for Biscotti, we had to accurately express the variety of delicious flavors of Biscotti’s baked goods, their quality ingredients, and the different values that Biscotti represents as a project built on a family recipe. Values such as warmth, support, and the invitation to share with others. Finally, we had to translate the vigor of Biscotti as a small business project, with its new and enthusiastic launch after winning the Innovation Garden business accelerator award. Translating all these emotions and ideas resulted in a rich and flavorful visual identity, just like Biscotti
