The identity for Septimus, an over-seas training and consulting agency, was built based on two factors: First, the association the name holds and it is relation to the roman empire, to portray that we used the infamous Roman pattern centered with a face that holds the characteristics roman features.
The second factor behind the identity was what WE wanted the name to be associated with: trust and confidence, since it was the first step the agent needed in interacting with their clients, to achieve that we chose a color palette of black and white to keep it straightforward and formal. We made sure the logo lines are clean with defined borders, and we chose a font that is bold and sharp. These elements combine to create an identity that creates the impression of credibility, strength, and trustworthiness.
